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Released Feb 7, 2025
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Born
1993
1993
From
Côte d'Ivoire
Côte d'Ivoire
Journey
Le Juiice, real name Joyce Okrou, is a French rapper, songwriter, and entrepreneur of Ivorian origin, born in Boissy-Saint-Léger, France. She grew up in the Paris suburbs within a multicultural African diaspora environment that strongly influenced her artistic identity and worldview.
Before entering music, she studied finance and worked in the banking sector, but later left that path to pursue rap full-time around 2017–2018. Her early exposure came through viral freestyles on social media and appearances on influential French rap platforms such as "Rentre dans le Cercle," which helped introduce her to a wider audience.
Le Juiice broke into the French rap scene with her assertive delivery, deep vocal tone, and trap-influenced production style. She became known for her confident persona and self-styled identity as the “Trap Mama,” representing a bold female presence in a male-dominated industry.
In 2020, she released her debut album “Trap Mama”, followed by “Jeune CEO”, which reinforced her image as an independent artist building her own creative and business ecosystem. She later founded her label **Trap House**, further establishing her entrepreneurial direction in music.
Her music blends French rap, trap, and Afro-influenced sounds, often centered on themes of empowerment, ambition, and self-definition. She has collaborated with various artists in the Francophone rap scene and has been highlighted by platforms such as BET as an emerging international voice in urban music.